IN HER EMPIRE ERA
BUILT FOR THE WOMEN
WHO ARE BUILDING.
A podcast, events brand and community for ambitious women in business. Hosted by Loren Tomlinson. Presented by The Social Collective.
THE STORY
THIS STARTED AS A PODCAST.
IT BECAME A MOVEMENT.
Four years ago, Loren Tomlinson founded The Social Collective - a digital marketing agency built on the belief that ambitious businesses deserve marketing that actually works.
Along the way, she noticed something. The conversations she was having privately (about building a business, navigating an industry in flux, refusing to play small) weren't happening publicly. Not in the way they needed to.
So she started talking about them. On a podcast. At events. In community spaces she built from scratch.
What began as Coffees & Content became In Her Empire Era. A rebrand that happened not on a spreadsheet, but in a room full of 70 women who finally felt like they’d found their people.
That night (The Devil Wears Prada 2 Premiere Night) sold out in 17 days with zero paid advertising. The community was already asking about the next event before we’d announced it.
That’s when it became clear: this wasn’t just an event series. It was the beginning of something bigger.
YOUR HOST
LOREN TOMLINSON
Loren is the Founder of The Social Collective and the host of In Her Empire Era.
She’s spent four years building one of Auckland’s leading digital marketing agencies - working with established service businesses across Australasia on paid advertising, social media, email marketing and strategy.
But the work she’s most proud of isn’t a campaign. It’s the community she’s built alongside it.
IHEE is Loren’s platform for the conversations that matter - the ones about building with ambition, leading without apology, and refusing to let tall poppy syndrome or self-doubt be the reason you play small.
Every Monday and Wednesday, she shows up for that conversation on the podcast. And a few times a year, she brings it to life in a room.
“Your empire era is about deciding what your own empire looks like and showing up for it without apology.”
THE PODCAST
TWO EPISODES.
EVERY WEEK.
NO FLUFF.
The In Her Empire Era podcast is where Loren cuts through the noise.
Every Monday, Coffees & Content delivers a short, sharp update on what’s happening in social media and digital marketing - what it means for your business, and what to actually do about it.
Every Wednesday, In Her Empire Era goes deeper. Founders, leaders and operators share the real story of how they’re building and scaling - the decisions, the pivots, the things nobody talks about publicly.
And coming soon: Conversations with Creatives - a new monthly segment exploring how creative businesses are evolving in the age of AI.
THE EVENTS
NOT A NETWORKING EVENT.
A ROOM YOU’LL ACTUALLY
WANT TO BE IN.
IHEE events are curated, limited and intentional.
There are no name tags. No awkward small talk. No panels that could have been an email. Just the right women, the right conversation, and a night that reminds you why you started.
From sold-out movie premiere nights to intimate dinners for creative founders - every IHEE event is built around one idea: that ambitious women in business deserve a room that reflects their standard.
PRESENTED BY
THE SOCIAL COLLECTIVE
In Her Empire Era is presented by The Social Collective - Loren’s digital marketing agency for established service businesses across Australasia.
Bold digital marketing. Paid advertising, social media, email and strategy.
For businesses that are ready to grow.